Clicks vs. Impressions

A smaller majority of individuals are aware of the difference between an ad impression and an ad click.

An ad impression is the number of times your ad, whether it’s a banner, button, or text link, has been  displayed to a potential viewer. Tthis is the number of times that ad appeared on any computer screen anywhere in the world. For an advertiser this is the least advantageous way to subscribe or purchase or invest inadvertising. Yes your ad is being viewed, but was it profitable to you.

A click-through is the actual number of times someone has taken their cursor, placed it on your advertising ad and clicked on that ad and has be taken to your website. This is the most advantageous way to purchase advertising for the advertiser, the purpose of advertisement has been accomplished. You’ll know exactly how many visitors have visited your site relative to the ad purchase. Once the end-user is on your website, it should be engaging and interactive . After that the whole process depends how good your product is or how good  you have presented it to their first visit. So they might contact you to know more about it or subscribe it.